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Flexka logo

My client was “Enka” in Colombia. It’s a very big Colombian companywas founded in 1964 for the production of polymers and synthetic fibers, polyamide (nylon) and polyester for textile industry and as a reinforcing material for the manufacture of tires. Currently, “Enka de Colombia SA” has become the largest manufacturer of synthetic fibers Andean Group, expanding its product offering and also to the chemical and plastics industry. They are about to enter to fashion industry with their special fabric which we know as lycra. They are mostly used in sports and gym clothing. Easy to wash, no iron needed, doesn’t keep bacteria and many benefits like these. However they need a sub brand for this business. That’s where I get in!

Kolombiya’da tek bir m羹teri i癟in 癟al覺t覺m. O da “Enka” idi. Enka 64′de kurulmu b羹y羹k bir fabrika. Plastik sekt繹r羹nden araba tekerleine ve tekstil malzemelerine kadar bir 癟ok farkl覺 branta 羹retimleri var. Bu 羹retimlerden 繹nemli bir tanesi bizim likra olarak tan覺d覺覺m覺z esnek, daha 癟ok sporcu k覺yafetlerinde kullan覺lan bir kuma 羹zerine. Enka bunu markalat覺r覺p moda sekt繹r羹ne girmek ve giyim firmalar覺yla anla覺p onlara bu malzemeyi salamak istiyor. Bunun i癟in de ayr覺 bir markalamaya ihtiyac覺 var. 襤te burada da ben devreye giriyorum.

The name we found is Flexka. We decided to keep bluish colors and “Ka” word to keep it close and related to “Enka” And we use “Flex” because this fabric known with it’sflexibility. At the end our final name became as “Flexka” And I worked ondifferentconcepts for logo. My keywords were bluish,flexible, simple and fabric, during the design process.

M羹teri 癟al覺t覺覺m覺z isimlerden Flexka ismini sevdi. Flexible’覺n Flex’ini al覺p Enka’n覺n Ka’s覺yla birletirdiimiz bu isme logo tasarlarken 3 anahtar kelimem vard覺. Mavimsi, esnek ve kuma dokusu…

I tried on different “X” versions to give fabric feeling and I designed patterns with the logo elements to representflexibilityof the fabric.

Farkl覺 “X” versiyonlar覺 deneyerek logoda esnek kuma 繹zelliini vurgulamaya 癟al覺t覺m.

This is another alternative I did with “X” letter. It represents thestrengthandflexibilityof the fabric.

“X” harfinden yola 癟覺karak oluturduum bu alternatif, kuma覺n salam ve esnekliini vurguluyor.

Then I wanted to make a really flexible logo where they can animate it in tv commercials and internet mediums. A logo which can bestretched.

Sonra daha farkl覺 eyler denemek istedim. Mesela uzay覺p k覺salabilen esnek bir logo? Televizyon ya da internette animasyonlu uygulamar覺yla pek haval覺 olabilirdi. Ama bas覺l覺 mecrada ve kuma 羹zerine dikerken biraz sorunlu olabilirdi.

Another one aboutflexibility. It looks like a little bit old. I don’t know why but it gives me an old feeling. So I canceled to work on this one. We need something more modern.

Esneklii vurgulayan bir deneme daha. Biraz eski bir havas覺 var bu logonun. O y羹zden b覺rakt覺m bunu. Bize daha modern ve ikonik bir logo laz覺m.

I played with “X” here as well. However I didn’t like it as I liked the logo 2,3 and 4. Probably I will present that ones to client. Let’s see what happens.

“X” le oynad覺覺m bir logo daha. Bu biraz sert ve kat覺 oldu. San覺r覺m m羹teriye 2,3 ve 4 numaral覺 logolar覺 i癟eren bir sunum yapaca覺m. Bakal覺m neler olacak.

03 Ocak 2013 Yorum Yap覺lmam覺 Short URL

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