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Vamos Por Mas

When I was in Argentina I worked on some different projects of Furia. One of them was a campaign for Target. Target is one of the biggest shopping mall of U.S. They want to launch a special week for South American people who are living in U.S. For this special week they want to use known celebrities who are from South American countries. So I worked on this campaign. Client was already bored of their usual way of communicate. They were using white and red at all times. For this special event they wanted to go with a different direction. They were looking for a more colorful world which represents Latin culture. We made a search for latin culture and the traditional patterns were all quite colorful. Then I picked this visual and transform it to the poster you see below.

Arjantin’de Furia i癟in birka癟 farkl覺 projede 癟al覺t覺m. 2 haftal覺k k覺sa bir s羹remiz vard覺 ve bu s羹re i癟erisinde dahil olduum en 繹nemli proje Target adl覺 Amerika’n覺n en b羹y羹k al覺veri merkezi zinciri i癟indi. Amerika b羹y羹k bir Latin n羹fusa sahip . Ve bu n羹fus Target m羹terilerinin b羹y羹k bir b繹l羹m羹n羹 oluturmakta. Target bu vesileyle Latin Amerika vatandalar覺 i癟in 繹zel bir hafta d羹zenlemek ve bunu yine 繹zel bir kampanya ile duyurmak istiyordu. Ajans benden 繹nce bir kampanya sunmu ama m羹teri bunu s覺k覺c覺 bulmutu. Genel olarak t羹m grafik malzemelerini ve iletiimini beyaz ve k覺rm覺z覺 羹zerinden ilerleten Target Latin Amerika kampanyas覺 i癟in daha renkli ve daha Latin bir g繹rsel dil peindeydi. Biz de uzun bir arat覺rma yapt覺k. Latin sanat癟覺lar覺 ve zanaat ustalar覺n覺 arat覺rd覺k. Bu arat覺rmadan sonra ben yukar覺da g繹rd羹羹n羹z imaj覺 ald覺m ve o tarz覺 biraz deitirerek kampanyan覺n g繹rsel dilini aa覺da g繹rd羹羹n羹z ekilde kurgulad覺m.

This is the draft poster for the Vamos por mas campaign. I picked Shakira for the presentation but we will go for four different latin celebrities from different fields.

襤lk poster bu oldu. Tabi daha bir 癟ok ey netlemedii i癟in taslak denilebilir. Kampanyada 4 farkl覺 Latin 羹nl羹s羹n羹 kullanmay覺 planl覺yoruz. Bunlardan biri de Shakira. Ben de sunumu haz覺rlarken Shakira 羹zerinden ilerledim.

Possible press ad draft for the campaign.

Ayn覺 kampanyan覺n taslak ilan 繹rnei.

Press ad option with no image.

襤lan覺n imajs覺z kullan覺m覺.

They also asked for some free give aways to spread the campaign. Here is a notebook.

Kampanya s羹recinde da覺t覺lacak bedava hediyelikler de istendi. Onlardan biri de bu not defteriydi.

And here is a bag.

Kampanya i癟in 繹zel 癟anta.

Then we found these two images when we were looking for the latin arts and crafts. Then I wanted to copy this style into vector graphics to write our headline: “Vamos por mas” which means: “Go for more”

Latin g繹rselleri arat覺r覺rken bir de bunlar dikkatimi 癟ekti ve bu tarz覺 vekt繹r olarak kopyalayarak slogan覺m覺z olan “Vamos por mas”覺 yazmak istedim. M羹teri kabul ederse bunlar覺 birine ger癟ekten iletip ger癟eini kullanabiliriz diye d羹羹nd羹m.

Here is the poster of the alternative campaign.

Bu da o alternatif yolun posteri.

And this is the press ad version of it.

Ayn覺 kampanyan覺n bas覺n ilan覺 i癟in taslak 癟al覺mas覺.

22 Kas覺m 2012 Yorum Yap覺lmam覺 Short URL

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