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Condom pitch

When i arrived to Lowe Vietnam some months ago, I started to work for a condom pitch as I told you before. We worked in two seperate ways for the client with a nice big team work which includes: Creative director: Kumkum Fernando (Known as Kumkum the greatest) – Art directors: Mark David Biffi & Cagri Cankaya – Copy writers: Zenith Aya Phuong & Quynh Nga. Both of the campaigns were amazing. These ones belongs the one of them.

Lowe Vietnam’da ie balad覺覺mda dahil olduum ilk proje prezervatif konkuruydu. Prezervatifin Vietnam’da kullan覺m覺n覺n yayg覺nlat覺r覺lmas覺 amac覺yla balanan kampanyaya b羹y羹k bir ekiple iki farkl覺 yoldan ilerledik. Bu iler ilk yoldan baz覺 繹rneklerdi. Tak覺m demiken: Yarat覺c覺 y繹netmen: Kumkum Fernando (kendisi Kumkum the greatest olarak da bilinir) Sanat y繹netmenleri: Mark David Biffi & Cagri Cankaya – Metin yazarlar覺: Zenith Aya Phuong & Quynh Nga

This happened in Vietnam

Our chat with Low Joe Tan from Vietnam

Vietnaml覺 Low Joe Tan ile sohbetler.

Case studies from Lowe Vietnam

These are some samples of Lowe’s campaigns and their case studies. Hope you enjoy.

Lowe Vietnam’覺n kampanyalar覺 ve geri d繹n羹leri hakk覺nda bilgiler i癟eren bir ka癟 video.

99 problems to deal with…

Well my trip was going very well till Vietnam. I arranged two companies in Ho Chi Minh. 3 weeks for Lowe and 1 week for Bates 141. When I reached Lowe I also sent an e-mail to Bates to let them know about I arrived to Vietnam and will come to Bates after 3 weeks work in Lowe. But they didn’t replied at all. So I talked with Lowe’s creative director about the situation and ask him about one more extra week to work in Lowe. He said ok no problem. But 3 weeks later Lowe’s finance department came to me and said today is your last day. I said I will stay one more week and I talked about this with creative director. But they said we don’t know this. They said we have to get approval for extending your time from the head office. Then I talk the problem with Lowe’s managing director Michel Borelli. He just solved the problem in 10 seconds with a single e-mail. So I stayed more in Lowe. But Lowe didn’t want to pay for that extra week’s hotel expenses. It was 2.850.000 dong for one week. But the problem is Lowe paid me only 4.000.000 dong for 4 weeks. Which makes 342 Turkish Lira. :) Thanks to associate creative director Naveen Mihindukulasuriya because he gave me 1.500.000 dong to pay for hotel and saved my ass from big trouble. It was a huge surprise that biggest company on my route paid me lowest salary. Sometimes I eat very cheap food to survive with this money. And I had food poisoning. I got sick. I had diarrhea, fewer, and tiredness. I didn’t go to work and stayed in the hotel 2 days. Then I vomit black and bloody and afraid. I went to the hospital. They said I am having gastric bleeding and it’s important. They wanted to make some blood tests on me which costs 300 US dollars. But I said I have only 200. The doctor canceled some of the tests and did only the important ones. I paid this 200 dollars with my emergency money. But that money was for my plane ticket back to home, Istanbul. Doctor gave me some medicines and I used them. I am going better everyday but I still have stomach pains sometimes. After that I got an e-mail from my Korean agency about they misunderstood the project and they said we can’t pay for your hotel we tought you do this travel self sponsored and just looking for some experience. :) Well that was a big shock because I told them about my project in many of my e-mails and everything also written on my blog’s homepage. In my last day in Vietnam I was angry because of all these problems and while I was packing up I cut my finger as you can see in the picture. Just imagine my situation. You feel sick, you have no money, you are going to another country which is an expensive place and they don’t want to pay you, you will land to Seoul in 21:30 and no one is coming to airport to take you. This kind of moments make me stronger than ever. I said myself. Ok calm down. You are not going to die. I have been in South Korea before and I have some good friends there. I called Minsu who is one of my best Korean friends and told the situation. He came to airport and took me. Then he put me a nice clean hotel for one night and paid the price. It was 100 tl for one night. Next day I wake up took a bath and went to Continuum, my Korean agency. We talked about the problem face to face. I told them I about I wrote you everything clear how you can say “we didn’t know that” And if I had enough money to travel around the world why I work in companies instead of traveling and enjoying all the time. Any way they booked me a small but nice, clean hotel to stay and paid me some salary to live. So the big problem is solved but one more came right after. I was planning to go to China after 2 weeks in Korea but my clumsy travel agency took me a wrong dated Chinese visa. I just recognized that there is written “Enter before September 2011″ on my visa. So it is not possible to Enter China with this visa. I checked my old e-mails which I sent to my travel agent. I wrote the dates with no mistake. But somehow He got visa for September instead of December. Well problems were coming like a street fighter combo. I told this problem to my new working friends in Continuum. Chinese government don’t accept individual visa applies since 2007. You have to contact with a travel agency to get Chinese visa and they got it for you. Luckily Continuum have a good travel agency and we told them about my situation. They told me that I can not get a new visa from Korea for China. So I decided to chance my Chinese ticket back to Turkey. Rest some, arrange more companies. There are some possibilities in Philippines and Sri lanka as well. So when I feel better after some break I can continue my road trip with China. I told all these things to my contact in China, Mr.Bibi Ho, CEO of Amuse Group digital advertising company. Because he was expecting me 2 weeks later. But he told me not to worry. He said: You can come anytime you want. We will be waiting for you here. So I relaxed a lot because I never want to put agencies in bad situations and I want to keep my promises all the time. Anyway. I will try to change my ticket back to Istanbul and planning to be back home in 22 November. (good news for my Turkish friends) I really tired of all these problems and need a good break for a while. It’s been nearly 6 months I started to travel with no money. So it will be good to have a nice break. Best regards from Designer on the road.

Vietnam’a kadar neredeyse sorunsuz ge癟en yolculuum Vietnam’da 羹st羹ste gelen b羹y羹k problemlerle kabusa d繹n羹t羹. Vietnam’da 2 ajansla anlam覺t覺m. Plan覺m ilk 繹nce 3 hafta Lowe’da 癟al覺mak daha sonra 1 haftal覺覺na Bates 141′i ziyaret etmekti. Vietnam’a var覺nca Lowe’da ie balad覺m ve geldiim konusunda bilgilendirmek i癟in Bates’e e-mail g繹nderdim. fakat cevap veren, ilgilenen olmad覺. Bates’in bu umursamaz tavr覺n覺 g繹r羹nce Lowe’un yarat覺c覺 y繹netmenine durumu anlatt覺m ve geri d繹nmezlerse burada 1 hafta daha 癟al覺abilirim dedim. Kendisi de hay hay sorun yok dedi. Ancak 3 hafta sonra Lowe’un finans ekibi bizim b繹yle bir bilgimiz yoktu bize g繹re bug羹n son g羹n羹n ve s羹reni uzatmak i癟in ana ofisten izin almal覺y覺z bir s羹r羹 prosed羹r羹 var gibi eyler s繹ylediler. Ben de durumu Lowe Vietnam’覺n genel m羹d羹r羹 Michel Borelli ile konutum. Kendisi sorunumu 10 saniyede basit bir e-posta ile 癟繹z羹verdi. Ancak daha sonra 繹rendimki Lowe benim son haftam覺n otel paras覺n覺 繹demek istemiyormu. 8 ekstra g羹n i癟in otel benden 2.850.000 dong para istedi. Komik olan eyse Lowe’un bana 4 haftada sadece 4.000.000 dong 繹demesi ki bu da T羹rk liras覺yla sadece 342 TL ediyor. :) Tak覺m direkt繹rlerindenNaveen Mihindukulasuriya’ya teekk羹r ederim 癟羹nk羹 bana 1.500.000 dong verdi ve bende 羹zerini tamamlay覺p otelin paras覺n覺 繹demi oldum. Ilgin癟tir ajanslar b羹y羹d羹k癟e verdikleri paralar k羹癟羹l羹yor ve insani taraflar覺 gittik癟e azal覺yor. 4.000.000 dong’la Vietnamda 4 hafta ge癟irmek tam bir hayatta kalma m羹cadelesine d繹n羹t羹. Ucuz ve ne olduu belirsiz yediim eyler y羹z羹nden sonunda G覺da zehirlenmesi yaad覺m. Inan覺lmaz kar覺n ar覺lar覺, ishal, ve ate y羹z羹nden 2 g羹n ofise gidemedim. Bir kere banyoda bay覺l覺r gibi olup kendimi yere att覺m ama sonra kendime geldim. 2. g羹n ise midem bulan覺p kustuumda siyah ve kanl覺 bir kusmukla kar覺lat覺m. Hayat覺mda ilk kez g繹rd羹羹m bu sahneyi telefonda bir arkada覺ma anlat覺nca bunun mide kanamas覺 olduunu ve acilen hastaneye gitmem gerektiini s繹yledi. Hastaneye gittim ama gastro uzman覺 izinliymi. Beni genel hastalara bakan bir kad覺n doktor muayene etti. Kan testi yapmam gerektiini ve bunun 300 dolar 羹creti olduunu anlatt覺. Bense eve d繹n羹 paramdan 200 dolar alm覺t覺m yan覺ma. Durumu anlatt覺m. Doktor testlerdeki baz覺 tikleri kald覺r覺p sadece 繹nemli olanlar覺 yapt覺rd覺. Sonra bir ka癟 ila癟 yazd覺 ve ila癟lar覺 kulland覺m. Gittik癟e daha iyiye gidiyorum ama hala zaman zaman karn覺mda ar覺lar hissediyorum. Ben bunlarla ura覺rken Kore’deki ajanstan gelen bir e-mail beni ok etti. Dediklerine g繹re arkadalar benim projemi yanl覺 anlam覺lar ve benim konaklamam konusunda bana yard覺mc覺 olamazlarm覺. Onlar beni kendi paramla geliyorum sanm覺lar. Vietnam’da sinir krizleri ge癟irerek bavulumu haz覺rlarken bir de parma覺m覺 kestim. Durum 癟ok k繹t羹yd羹. Seul gibi pahal覺 bir yere gidiyorsunuz. Tam gitmeden 繹nce her eyiniz aylar 繹ncesinden ayarlanm覺 olmas覺na ramen ajans size biz seni yanl覺 anlam覺覺z diye bir mail at覺yor, paran覺z yok, kalacak yeriniz yok, akam 21:30′da iniyorsunuz ve kimse sizi almaya gelmiyor. Olduk癟a i癟 a癟覺c覺 bu durum kar覺s覺nda sakin olmaya ve nas覺lsa 繹lmem herhalde diye kendimi teselli etmeye balad覺m. Eski maillerimi a癟覺p ajansa g繹nderdiim a癟覺klamalar覺 gene forward ettim ve bak覺n ben size durumu a癟覺klam覺覺m nas覺l yanl覺 anlad覺k dersiniz diye bir e-mail att覺m. Ama geri d繹n羹 olmad覺. (Olmu ama ben o zaman 癟oktan yola 癟覺km覺t覺m) Ayr覺ca bu a癟覺klamalar ve projemin detaylar覺 blog’un ana sayfas覺nda ilk g羹nden beri duruyor. Neyse ki Kore’de 癟ok samimi arkadalar覺m vard覺 ve onlara durumu telefonda anlatt覺m. En s覺k覺 Koreli dostlar覺mdan Minsu beni 21:30′da havaalan覺ndan ald覺, yedirdi ve bir otele g繹t羹rd羹. Otelin paras覺n覺 da 繹dedi saolsun. Ertesi g羹n otelden 癟覺k覺p 癟antamla beraber Continuum’a yani Kore’de 癟al覺aca覺m ajansa gittim. Durumu y羹zy羹ze konutuk. Hatalar覺n覺 kabul ettiler ve bana 2 haftal覺k k羹癟羹k ama temiz bir yer ayarlad覺lar. Yaamam i癟in maa’da verdiler. B繹ylece durum 癟繹z羹lm羹 oldu derken. Benim beceriksiz seyahat acentam覺n bana yanl覺 tarihli Cin vizesi ald覺覺n覺n fark覺na vard覺m. Gene eski maillerimi kontrol ettim ve ben onlara 22 Aral覺k yazmama ramen bana Eyl羹l ay覺 i癟in vize alm覺nm覺. Tarihi ge癟en bu vizeyle Cin’e girmemse m羹mk羹n deildi. Cin 2007′den itibaren bireysel vize bavurular覺n覺 kabul etmiyor ve vize i癟in bir sehayat acentas覺yla anlaman覺z覺 istiyor. Continuum’un sehayat acentas覺na durumu anlatt覺k ve Kore’den yeni bir vize almam覺n m羹mk羹n olup olmad覺覺n覺 sorduk. Ne yaz覺k ki m羹mk羹n deilmi. Durumu beni Cin’de bekleyen ajans覺n bakan覺na kibar bir dille anlattim. Neyse ki ajans bakan覺 Bibi Ho bana gayet kibar bir ekilde istediin zaman gelebilirsin bizim kap覺m覺z sana dilediin zaman a癟覺k diyerek y羹reime su serpti. C羹nk羹 bir ajansa verdiim s繹z羹 tutamay覺p onlar覺 madur edeceim diye endieleniyordum. T羹m bu durumlar kar覺s覺nda Kore’den sonra Cin’e olan biletimi deitirerek Istanbul’a d繹nmeyi d羹羹n羹yorum. Filipinler’den ve Sri Lanka’dan gelen teklifleri deerlendirip biraz dinlendikten ve iyice iyiletikten sonra yeni bir Cin vizesiyle tekrar yola 癟覺kmak ve asya turumu tamamlamak plan覺m. K覺sa bir s羹re i癟inde olsa eve geliyor olman覺n heyecan覺ysa g羹zel. Aileme, T羹rkiye’deki arkadalar覺ma ulaacak olmak harika. 5 bu癟uk ayd覺r yollarda bir ton y羹k羹m羹l羹kle ve paras覺z sehayat etmek ger癟ektende hem psikolojik olarak hemde bedenen bir yorgunluk yaratt覺 diyebilirim. Yak覺nda T羹rkiye’de g繹r羹mek 羹zere. Sevgiyle.

Notes

One of my last days in Vietnam. The maids left me a flower with some notes :) They are so funny. I will miss their laughs. Thanks to them they cared for me very well.

Vietnam’daki son g羹nlerimde odamda b繹yle bir 癟i癟ek buldum. Bunu yapan o iki temizlik kad覺ndan bakas覺 olamaz tabi. Bu ikilinin en kahkalar覺n覺 繹zleyeceim. Her eye g羹len ikili, teekk羹rler size!

And last dinner in Vietnam. Marc, Naveen, Marc’s housemate and me went to a Vietnamese restaurant. It was one of the places with beautiful waitress serving around. I just recognized one of the girls was looking at me and then I saw she is calling me. With Marc’s insists I went to girl and talked with her a little bit. Then she took my hand wrote these things. :) That was funny :)

Vietnam’da son akam yemeimde Marc, onun ev arkada覺 ve Naveem’le beraberdik. G羹zel k覺zlar覺n size servis yapt覺覺 tipik Vietnam restoranlar覺ndan birindeydik. Bu k覺zlardan birinin bana olan ilgin癟 bak覺lar覺 g繹z羹me 癟arpt覺. Sonra bir bakt覺m k覺z bana el kol yap覺yor beni yan覺na 癟a覺r覺yor. Marc’a durumu g繹sterdim. Olm gitsene falan diye yapt覺覺 覺srarlar sonucu k覺zla dalgas覺na gidip konutum. Sonra elime bu notu yazd覺 kendisi. Komik olayd覺. Vietnam ilgin癟 mekan.

Lowe burning late papers in party

Late papers are dead! Lowe decided to burn them all forever!

Lowe ge癟 kalma ka覺tlar覺n覺 sonsuza dek yok etti. Ve iste bunun kutlamas覺ndan sahneler.

Traffic of Ho Chi Minh

This is a scene from Ho Chi Minh. If you think Istanbul traffic sucks. See this one. :)

Istanbul trafiine k繹t羹 diyenler bir de bunu g繹rs羹nler. :)

Last days in Ho Chi Minh City

This is the scenery from my room’s window in Vietnam.

Odam覺n penceresinden bak覺nca g繹r羹len manzara budur efendim :)

In my last days of Ho Chi Minh adventure. We met with Mark and went some places with his 78 model classic bike. It’s a good looking bike but not comfortable one. E specially for the passanger. Here we go…

Ho Chi Minh’deki son g羹nlerimde Italyan dostum Marc ile buluup bir ka癟 yeni yer ziyaret ettik. Bunu yaparken Marc’覺n 78 model motorunu kullanmam覺z pek iyi olmad覺 癟羹nk羹 繹zellikle yolcu i癟in bu motor tam bir ikence. Arkas覺 癟ok k羹癟羹k ve koltuu inan覺lmaz rahas覺z.

This is Disctric 2. The place mostly rich people living in. Many villas and high end residentials are located here.

Buras覺 Disctric 2. Genelde Ho CHi Minh’in zenginleri hep burada oturuyor. Villalar ya da s羹per l羹ks binalar hep buralarda yer al覺yor.

And this is district 7. A new area in Ho Chi minh. New buildings, business centers are all here. Also this place looks more planned and clean then the rest of Ho Chi Minh. Marc told me that many Korean people living in this district. I can understand why. This place look like Korea a little bit.

Burasi da district 7. Daha yenice bir semt. Daha planl覺 daha temiz. Biraz G羹ney Kore havas覺 var. Marc’覺n dediine g繹re zaten burada bir s羹r羹 koreli ya覺yormu. Neden burada topland覺klar覺n覺 anlayabiliyorum.

These children I saw in district 7. Having a birthday party in street. :) And the right picture is a Korean restaurant Marc took me for dinner.

District 7′de b繹yle yere oturmu pasta yiyen 癟ocuklar g繹rd羹m. Kameray覺 g繹r羹nce el sallad覺lar. Sa fotorafsa bir kore restoran覺 gayet g羹zel bir yer. Yemekleri de iyiydi.

Scenes from district 7 and the Korean restaurant.

District 7 ve Kore restoran覺ndan g繹r羹nt羹ler.

And we took a ride near the Harbour view.

Harbour view’覺n yan覺ndan boylu boyunca ge癟tik.

And we saw this Russian classic bike on the road. We loved it.

Yolda bu klasik Rus motorunu g繹rd羹k pek beendik.

This is the view in Harbour view area. :)

Bu da Harbour view manzaras覺.

Then we visit some places just little bit out of city. More village style.

Sonra ehrin d覺覺na 癟覺k覺p biraz daha geleneksel yerleri g繹relim istedik.

We saw bazaars, rivers, swimming cafes and some old style houses…

Pazarlar, eski tip evler, y羹zen kafeler falan g繹rd羹k.

In Ho Chi Minh, you can see many people playing Chinese chess in streets. Looks nice and enjoyable.

Ho Chi Minh’de zaman zaman sokaklarda Cin satranc覺 oynayan insanlar g繹rebiliyorsunuz. Cinlilerle aras覺 pek iyi olmayan Vietnaml覺lar覺n bu oyunu benimsemesiyse hayli ilgin癟.

All elevators are potencial advertising area in Ho Chi Minh.

Ho Chi Minh’de g繹rd羹羹m t羹m asans繹rler potansiyel bir reklam mecras覺yd覺. Kap覺lardan i癟erideki iki lcd ekrana kadar.

We just discovered and loved this cafe near the river.

B繹yle bir yer kefettik ve 癟ok sevdik.

More scenes from that beautiful place.

Bu harika mekandan bir ka癟 sahne daha.

I really loved these chairs and table in right bottom picure.

Sa alttaki masa ve sandalyeler 癟ok ho.

After many hours of travelling with Marc’s bike. My ass was in pain. Marc told me not to worry because he that we will have a break in a good bar soon. And this is it my friends. When we reached the place I was surprised because when he said bar. I didn’t except this one :) Any way it was good fun.

Marc’覺n motoruyla yap覺lan saatlerce gezinin sonunda benim popomda inan覺lmaz ar覺lar balad覺. Marc ise endie imdi bir bar’a gidiyoruz orada dinlenirsin dedi. Mekana vard覺覺m覺zda ok oldum. Buras覺ym覺 bar. Bar diyince benim kafamda daha farkl覺 bir ey canlanm覺t覺 tabi. Olsun buras覺 da g羹zel.

After the bar we went to the top of the Phu My Bridge. The bridge is 2.1 kilometers long and includes a 705-meter cable-stayed section.

Bu ilgin癟 bar olay覺ndan sonra Phu My k繹pr羹s羹ne gittik. Bu k繹pr羹 2.1 kilometre uzunluunda ve District 2 ve 7′yi birbirine bal覺yor.

It has six lanes of traffic; two lanes of vehicle traffic in each direction, and a separate lane for motorbikes and pedestrian footways. The bridge will connect District 2 on the north side of the river to District 7 and forms part of a new ring road currently being built around the south and east of Ho Chi Minh City.

K繹pr羹 6 eritli. 4 erit ara癟lar i癟inken ikier erit de motorlar ve yayalar i癟in ayr覺lm覺.

The bridge was constructed from March 2007 to September 2009

K繹pr羹n羹n yap覺m覺na Mart 2007′de baland覺 ve Eyl羹l 2009′da son buldu.

We entered a high way and at the end we just saw that they blocked the road and we couln’t get out. Both of us never wanted to go back all that long way. So I found a solution watch the video. :)

Bir otobanda yar覺m saat yolculuk ettikten sonra sonunda bizi bekleyen bir barikat vard覺. Resmen yolu kapatm覺lar. Ikimizde asla geri d繹nmeyi d羹羹nmedik. Barikat覺 amak i癟in benim bulduum yol ise videoda :)

Best of Lowe

TV show are still bad in Vietnam, just like in Thailand they also watch and love South Korean shows. Even the music bands. Many Vietnamese teenager following bands of Korea here. When it comes to advertising the usual level is not good. And the good looking ones are usually foreign ads which are adapted to Vietnamese market. But of course Vietnam also have some good tv commercials. Now I will show you a selection from Lowe Vietnam. Hope you like it. My personal favorites are the Nescafe ones.

Vietnamda da genel olarak Tv ve m羹zik ileri Tayland’daki gibi. Gen癟lerin bir 癟ou koreli m羹zik gruplar覺n覺 takip ediyor. Tv programlar覺 da gene Kore’den getirip yay覺nlan覺yor ya da ayn覺 format burada 癟ekiliyor. Muzikler genelde alak ve 癟ok yapmac覺k klipli ak ark覺lar覺ndan olumakta. Reklamlarda ise genelleme yaparsak 癟ou k繹t羹 diyebiliriz. Belli bir kaliteye sahip reklamlarsa b羹y羹k markalar覺n burada uyarlanm覺 filmleri. Gene de buradaki yarat覺c覺 ajanslar gerekli b羹t癟e ve vizyon sahibi baz覺 m羹teriler bulduk癟a yarat覺c覺 ve haval覺 reklamlar 羹retiyor. Simdi size Lowe’dan bir demet sunuyorum. Benim favorim nescafe i癟in olanlar. Bir tanesinde ben de 癟al覺ma f覺rsat覺 buldum ancak o hen羹z yay覺nlanmad覺覺 i癟in ben de yay覺nlayam覺yorum :)

Lowe Vietnam

Welcome to LOWE Vietnam… The high value ideas company.

Lowe Vietnam’a hogeldiniz. Buyrun i癟eri ge癟in…