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Be Local

k覺l覺k k覺yafet

To me, being local person where ever I go was always one of the core ideas of the project. I eat from local restaurants, I work with local people, I go where locals go and do what they do. Sometimes if I had enough money I was buying local clothes as well. When you have a short span of time to understand culture and create projects you have to adapt things very quickly.Especiallyin advertising business. I did everything I can to make this happen. I stop carrying mp3 player as well. As a huge music fan I did it on purpose. I wanted to listen people instead of mp3 files. I wanted to adapt to language, and see what kind of people talking about what kind of stuff in each country. What African kids talk about? What are the popular wordsBrazilianteenagers using? These kind of questions are really important when you have to sell some things by advertising in each country. Let’s take a look at world fashion by Designer on the road :) From top left to right here is a list of the traditional clothes I have bought and used on the road: India, China, Sri Lanka, United Arab Emirates, Colombia, Guatemala and El Salvador.

Lokal olmak, her anlam覺yla oran覺n insan覺na b羹r羹nmek benim i癟in bu projenin 繹nemli bir par癟as覺yd覺. K覺sa zamanda insanlarla kaynamak, k羹lt羹re adapte olmak i癟in hep lokal bir yaam s羹rme taraftar覺 oldum. Amerikan fast food zincirleri ya da bat覺l覺 l羹ks restoranlar yerine hep lokal restoranlarda yedim, pop羹ler olmu halk yerlerinde gezdim, insanlar ne yap覺yorsa onlar覺 yapt覺m. yle ki yola 癟覺karken bir mp3 癟alar bile almad覺m yan覺ma. Bir m羹zik sevdal覺s覺 olarak bunu bilerek yapt覺m. M羹zikler yerine oralar覺n seslerini, insanlar覺n覺 ve dilini dinlemek istedim. Bazen s覺k覺lsam da istemesemde… Reklam yap覺p insanlara 羹r羹n satmak i癟in insanlar覺n ne konutuunu 羹lkedeki trendleri ya aral覺klar覺na g繹re pop羹ler olan kelimeleri g繹zlemlemek bu projede m羹zik dinlemekten daha 繹nemliydi pek tabi. Yaln覺z m羹zik dinlemek de gerekiyordu tabi t羹m montajlanacak o videolar i癟in. Bu lokal olma 癟al覺mas覺 bazen bu k覺yafet deiikliklerine kadar vard覺. Maddi g羹c羹m yettiince baz覺 羹lkelerde lokal k覺yafetler de edindim. Hatta oran覺n halk覺 giymeyi b覺rakm覺 olsa bile :) 襤te sol 羹stten sa alta doru bu liste: Hindistan, in, Sri Lanka, Birleik Arap Emirlikleri, Kolombiya, Guatemala, El Salvador.

 

The Faces You Haven’t Seen Before

In 2011 I have started a world trip with no money. Since then I met with brilliant people all round the world. For sure they are the secret heroes of Designer on the road project and I would like to thank them for being such AWESOME!

2011′de balayan yolculuun g繹r羹nmez kahramanlar覺ndan sadece baz覺lar覺. Yolculuum boyunca benden hi癟 bir yard覺m覺 ve destei esirgemeyen dostlar覺ma teekk羹r羹 bir bor癟 bilirim.

Music from Colombia

Let’s listen some enjoyable music from Colombia. These were some of the most popular music videos of my days in Colombia. They are full of dancing, fun and energy…

Kolombiya’da en 癟ok dinlediimiz en elenceli ark覺lar覺 burada paylamak istedim. Bu ark覺larla dans eden ve regeton yapan k覺zlar覺 繹zleceim.

Happiest country!

I wrote that Colombia is the world’s most misunderstood country before. Here is a proof. According to a 2012 survey (http://www.huffingtonpost.com/2013/01/17/reasons-colombia-happiest-country_n_2490813.html#slide=1992655) Colombia was crowned the happiest country in the world. But why exactly are Colombians so happy? I wrote my own reasons before but I am sure you will have your own ones there. I think it’s time to go Colombia. Buy a ticket and thank me later.

Kolombiya’n覺n d羹nyan覺n en yanl覺 anla覺lm覺 羹lkesi olduunu yazm覺t覺m. 2012 arat覺rmalar覺na g繹re Kolombiya d羹nyan覺n en mutlu 羹lkesi se癟ilmi. Peki neden Kolombiyal覺lar bu kadar mutlu? Ben kendi nedenlerimi daha 繹nce yazm覺t覺m. Bence sizde bir bilet al覺n ve oraya gidin. Sonra kendi nedenlerinizle geri d繹n羹n ve bana teekk羹r edin. :) (http://www.huffingtonpost.com/2013/01/17/reasons-colombia-happiest-country_n_2490813.html#slide=1992655)

Marvelous Medellin

Designer on the road rocking in Marvelous Medellin with the world’s most amazing people.

Medellin medellin dedik inanmad覺n覺z. Al覺n ite.

This happened in Colombia

Sometimes I don’t even know what I am doing :)

Bazen kelle koltukta iler yapt覺覺m oluyor tabi. Mekan da ta, g繹z g繹z羹 g繹rm羹yor… Zifiri karanl覺k, daha nereyi tutaca覺m覺 bilmiyorum. Medellin’e u癟uyorum.

Renova logo

Renova is not a different business. It’s the same thing with Ciclo and Enkadena. They just wanted to see some logos with that name as well.

Renova farkl覺 bir proje deil. Daha 繹nce 癟al覺t覺覺m geri d繹n羹羹m projesi i癟in yeni isim denemesi.

They think blue is their color so they wanted to see some blue logos for this business as well.

Abiler maviyi fena sahiplenmi geri d繹n羹羹m iinde de mavi logo denesek diyorlar.

Renova means “renew” in Spanish. Like giving a second life. Or making its life longer.

Renova yenileme, yeniletirme ya da tekerr羹r gibi anlamlar覺 i癟eren 襤spanyolca bir s繹zc羹k.

My mac was so slow and I saw the turning wheel. Then I inspired by that and did this one. :)

Bilgisayar覺m baya yavalam覺t覺. Maclerde kum saati yerine d繹nen bu renkli tekerlek 癟覺kt覺 yine. Onu g繹r羹nce bunu yapt覺m :)

Flexka logo

My client was “Enka” in Colombia. It’s a very big Colombian companywas founded in 1964 for the production of polymers and synthetic fibers, polyamide (nylon) and polyester for textile industry and as a reinforcing material for the manufacture of tires. Currently, “Enka de Colombia SA” has become the largest manufacturer of synthetic fibers Andean Group, expanding its product offering and also to the chemical and plastics industry. They are about to enter to fashion industry with their special fabric which we know as lycra. They are mostly used in sports and gym clothing. Easy to wash, no iron needed, doesn’t keep bacteria and many benefits like these. However they need a sub brand for this business. That’s where I get in!

Kolombiya’da tek bir m羹teri i癟in 癟al覺t覺m. O da “Enka” idi. Enka 64′de kurulmu b羹y羹k bir fabrika. Plastik sekt繹r羹nden araba tekerleine ve tekstil malzemelerine kadar bir 癟ok farkl覺 branta 羹retimleri var. Bu 羹retimlerden 繹nemli bir tanesi bizim likra olarak tan覺d覺覺m覺z esnek, daha 癟ok sporcu k覺yafetlerinde kullan覺lan bir kuma 羹zerine. Enka bunu markalat覺r覺p moda sekt繹r羹ne girmek ve giyim firmalar覺yla anla覺p onlara bu malzemeyi salamak istiyor. Bunun i癟in de ayr覺 bir markalamaya ihtiyac覺 var. 襤te burada da ben devreye giriyorum.

The name we found is Flexka. We decided to keep bluish colors and “Ka” word to keep it close and related to “Enka” And we use “Flex” because this fabric known with it’sflexibility. At the end our final name became as “Flexka” And I worked ondifferentconcepts for logo. My keywords were bluish,flexible, simple and fabric, during the design process.

M羹teri 癟al覺t覺覺m覺z isimlerden Flexka ismini sevdi. Flexible’覺n Flex’ini al覺p Enka’n覺n Ka’s覺yla birletirdiimiz bu isme logo tasarlarken 3 anahtar kelimem vard覺. Mavimsi, esnek ve kuma dokusu…

I tried on different “X” versions to give fabric feeling and I designed patterns with the logo elements to representflexibilityof the fabric.

Farkl覺 “X” versiyonlar覺 deneyerek logoda esnek kuma 繹zelliini vurgulamaya 癟al覺t覺m.

This is another alternative I did with “X” letter. It represents thestrengthandflexibilityof the fabric.

“X” harfinden yola 癟覺karak oluturduum bu alternatif, kuma覺n salam ve esnekliini vurguluyor.

Then I wanted to make a really flexible logo where they can animate it in tv commercials and internet mediums. A logo which can bestretched.

Sonra daha farkl覺 eyler denemek istedim. Mesela uzay覺p k覺salabilen esnek bir logo? Televizyon ya da internette animasyonlu uygulamar覺yla pek haval覺 olabilirdi. Ama bas覺l覺 mecrada ve kuma 羹zerine dikerken biraz sorunlu olabilirdi.

Another one aboutflexibility. It looks like a little bit old. I don’t know why but it gives me an old feeling. So I canceled to work on this one. We need something more modern.

Esneklii vurgulayan bir deneme daha. Biraz eski bir havas覺 var bu logonun. O y羹zden b覺rakt覺m bunu. Bize daha modern ve ikonik bir logo laz覺m.

I played with “X” here as well. However I didn’t like it as I liked the logo 2,3 and 4. Probably I will present that ones to client. Let’s see what happens.

“X” le oynad覺覺m bir logo daha. Bu biraz sert ve kat覺 oldu. San覺r覺m m羹teriye 2,3 ve 4 numaral覺 logolar覺 i癟eren bir sunum yapaca覺m. Bakal覺m neler olacak.

Ciclo and Enkadena

Another project I worked on was for “Enka” again. They want to be in the re-cycling business and they can re-cycle plastics for know. Later on they want to make it much bigger and re-cycle all other materials as well. And they needed a new branding for thisprojectas well. We offered two names to client. One is “Ciclo” and the other is “Enkadena” which is about being a like chain.

Enka i癟in 癟al覺t覺覺m bir baka proje de geri d繹n羹羹mle ilgiliydi. Enka u an plastik materyalleri geri d繹n羹羹mle tekrar kazanabiliyor ve bu ii b羹y羹t羹p farkl覺 materyalleri de geri d繹n羹羹m yapabilmek istiyor. Bu ii ciddiye alan enka bunu bir marka haline getirmek istiyor ve bizde onlara iki isim sunuyoruz. Biri “Ciclo”, dieri ise “Enkadena”

 

Instead of blue we keep on doing green stuff this time. Ciclo will be a brand which supports green life and communicate that way.

Maviyi b覺rak覺yor bu sefer yeil bir d羹nyaya ge癟iyoruz. Ciclo ya da alternatif ad覺yla Enkadena yeil yaam覺 destekleyen bir firma olacak ve iletiimini bu y繹nde kuracak.

Enkadena. It means chain. So I did a small chain with “n”.

Enkadena zincir anlam覺n覺 ta覺yor. ben de “n” harfiyle bir zincir oluturdum.

Another version for Enkadena.

Enkadena i癟in bir baka alternatif.

I did a chain with arrows just like international re-cycle icon has.

Hem geri d繹n羹羹m羹 sembolize ediyor hem de bir zincir oluturuyor.

 

 

Then I did some simple branding elements like letterhead and namecard design for the logo presentation.

Logolar覺n sunumunda kullanmak i癟in 繹rnek antetli ka覺t ve kartvizit tasar覺mlar覺 uygulad覺m. Hi癟 biri son hali deiller tabi ama m羹teriye fikir vermek a癟覺s覺ndan yararl覺 hep bunlar. Bu logoyu satmam gecelere akmam laz覺m aka.

Possible vehicle branding alternatives.

Olas覺 ara癟 giydirme alternatifleri.

Re-cycling trash can.

Geri d繹n羹羹m 癟繹p kutusu.

 

Something for Medellin

Hello, my name is ar覺 ankaya. People call me as “Cha Cha the best” here. I’m 29 years old, Turkish designer trying to make a world trip with my design skills. I’m writing this from beautiful city named Medellin located in Colombia. I came here after working 21 companies located at 18 different cities of 15 different countries. I came here with no expectations. I had no much idea about Colombia and I didn’t wanted to search much, before I arrive. Because That’s how I am and this is how I want to do this thing. I don’t want to learn the things about cities I am going to visit. I want to see and learn when I am there, all by myself and with my new local friends.I want to throw myself to part of the world without any information andknowledge.Because I believe it will improve me much more by this way. I want to live my own experiences about each city. I don’t need touristic informations and I don’t care what tourists does. I am a traveller with my own system oftraveling.

I was hearing one good and one bad thing about this place from everybody when I told them that I am going to be in Colombia:

1) Why you are going there? That place is dangerous.

2) Woww You are going to have big fun!

And the second was the right one. It happened exactly like that. I had huge huge hugeeee fun here. I came here with many personal problems as well. But I forget them all here. People of Medellin and the city helped me to cover my scars. They gave me so much love and kindness before I gave them anything. They took all the tiredness of being on the road from me. Now I feel like I am just starting to a new world trip. I feel fresh, full of love and energy. All because of these people. The people from Medellin. My friends. My co- workers. They did it only in two weeks. They were acting me like they know me for 20 years. Everybody I met here was like my best friend here. What a friendly city is that. I am really surprised that there are still cities like this in this planet. The only risk here is wanting to stay.

People often ask me about which country or city is the bets place. There is no answer for that. I mean it depends on what you are looking for. What kind of life you would like to live? You prefer big cities or laid back easy living places? But there is one important thing.People matters everywhere. You can be in a very well looking beautiful city but if the people are not so nice. You are screwed. People make your day not the buildings. The percent of beautifularchitecturesor buildings effecting your life is so few when you compare it with the people’seffecton your life. You can be in a shit hole place but if you are with the right people, you can live the best days of your life there. And People of Medellin is the right people. Believe me. The people here is the main thing which makes this city so special. If you remove all these people from here, it’s still a nice city though. Maybe not the most beautiful place so far but with the people it becomes one of the world’s most amazing places to live.

Forget about what you know about humans no matter what your age is. People of Medellin are different than the rest of the world. They are helpful,friendlyand nice all the time. It looks like there is no anger here. No stress or bad talk. Everybody loves everybody without any reason here. And if you give them 5 love, they will pay you back as 15 love. It’s very interesting that you always get 3 times more than what your give.

You know that writing long articles for cities are not my thing. I am doing more like a visual work. There are many photos and videos but less text in my blog. But I had to write something for Medellin. This city and it’s people, helped me too much in every aspect.

Thank you Medellin, and all the people inside of you. Goodbye to all my Colombian friends. You raised my happinessstandardstoo much. It will be harder to be happy because of you guys. :) I know I have a house in Medellin and you also never forget your house in Istanbul. Come to your house anytime you want. Just remember to send me an e-mail to check me if I am in the house.

Adios!