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Vamos Por Mas

When I was in Argentina I worked on some different projects of Furia. One of them was a campaign for Target. Target is one of the biggest shopping mall of U.S. They want to launch a special week for South American people who are living in U.S. For this special week they want to use known celebrities who are from South American countries. So I worked on this campaign. Client was already bored of their usual way of communicate. They were using white and red at all times. For this special event they wanted to go with a different direction. They were looking for a more colorful world which represents Latin culture. We made a search for latin culture and the traditional patterns were all quite colorful. Then I picked this visual and transform it to the poster you see below.

Arjantin’de Furia i癟in birka癟 farkl覺 projede 癟al覺t覺m. 2 haftal覺k k覺sa bir s羹remiz vard覺 ve bu s羹re i癟erisinde dahil olduum en 繹nemli proje Target adl覺 Amerika’n覺n en b羹y羹k al覺veri merkezi zinciri i癟indi. Amerika b羹y羹k bir Latin n羹fusa sahip . Ve bu n羹fus Target m羹terilerinin b羹y羹k bir b繹l羹m羹n羹 oluturmakta. Target bu vesileyle Latin Amerika vatandalar覺 i癟in 繹zel bir hafta d羹zenlemek ve bunu yine 繹zel bir kampanya ile duyurmak istiyordu. Ajans benden 繹nce bir kampanya sunmu ama m羹teri bunu s覺k覺c覺 bulmutu. Genel olarak t羹m grafik malzemelerini ve iletiimini beyaz ve k覺rm覺z覺 羹zerinden ilerleten Target Latin Amerika kampanyas覺 i癟in daha renkli ve daha Latin bir g繹rsel dil peindeydi. Biz de uzun bir arat覺rma yapt覺k. Latin sanat癟覺lar覺 ve zanaat ustalar覺n覺 arat覺rd覺k. Bu arat覺rmadan sonra ben yukar覺da g繹rd羹羹n羹z imaj覺 ald覺m ve o tarz覺 biraz deitirerek kampanyan覺n g繹rsel dilini aa覺da g繹rd羹羹n羹z ekilde kurgulad覺m.

This is the draft poster for the Vamos por mas campaign. I picked Shakira for the presentation but we will go for four different latin celebrities from different fields.

襤lk poster bu oldu. Tabi daha bir 癟ok ey netlemedii i癟in taslak denilebilir. Kampanyada 4 farkl覺 Latin 羹nl羹s羹n羹 kullanmay覺 planl覺yoruz. Bunlardan biri de Shakira. Ben de sunumu haz覺rlarken Shakira 羹zerinden ilerledim.

Possible press ad draft for the campaign.

Ayn覺 kampanyan覺n taslak ilan 繹rnei.

Press ad option with no image.

襤lan覺n imajs覺z kullan覺m覺.

They also asked for some free give aways to spread the campaign. Here is a notebook.

Kampanya s羹recinde da覺t覺lacak bedava hediyelikler de istendi. Onlardan biri de bu not defteriydi.

And here is a bag.

Kampanya i癟in 繹zel 癟anta.

Then we found these two images when we were looking for the latin arts and crafts. Then I wanted to copy this style into vector graphics to write our headline: “Vamos por mas” which means: “Go for more”

Latin g繹rselleri arat覺r覺rken bir de bunlar dikkatimi 癟ekti ve bu tarz覺 vekt繹r olarak kopyalayarak slogan覺m覺z olan “Vamos por mas”覺 yazmak istedim. M羹teri kabul ederse bunlar覺 birine ger癟ekten iletip ger癟eini kullanabiliriz diye d羹羹nd羹m.

Here is the poster of the alternative campaign.

Bu da o alternatif yolun posteri.

And this is the press ad version of it.

Ayn覺 kampanyan覺n bas覺n ilan覺 i癟in taslak 癟al覺mas覺.

Gay parade

I was walking around the city with my housemate Emir and we started to hear this crowd with high volume disco music. Then I asked about what is going on and Emir told me the story. It was a gay parade thing. Not only the gays, also straight man and girls were in this party since it’s a huge fun to be in. So I jumped in too.

Ge癟en gece Brezilyal覺 ev arkada覺m Emir ile sokaklarda y羹r羹rken uzaklardan bir m羹zik sesi duymaya balad覺m. M羹zii takip edince kar覺ma dev bir kalabal覺k 癟覺kt覺. Meer bir “gay y羹r羹y羹羹” varm覺 ve t羹m bu g羹r羹lt羹 onun haz覺rl覺覺ndan geliyormu. Sadece gayler deil normal kad覺nlar ve erkekler de bu etkinlii ka癟覺rmamak i癟in yerlerini alm覺lar. Tek bir ama癟 var, olabildiince elenip sokaklar覺 inletmek.

The walk will head to a concert area and there will be live music performances. This crazy party will take 2 days. I was in just for an hour and I saw enough of crazy stuff.

Y羹r羹y羹 bir konser alan覺nda sonlanacak ve parti orada 2 g羹n boyunca canl覺 m羹zik eliinde s羹recek. Ben sadece 1 saat ge癟irdim ama yeteri kadar 癟覺lg覺nl覺k g繹rd羹m.

There were many interesting scenes. Homosexual people with extreme costumes were pretty interesting.

S覺rad覺覺 k覺yafetleriyle y羹r羹y羹羹 renklendiren homoseks羹eller ilgin癟 g繹r羹nt羹lere yol a癟t覺.

Some of them were a bit scary :)

Baz覺lar覺 biraz korkun癟tu tabi.

And some of them were a bit crazy, or a bit drugged?

Ve baz覺lar覺 biraz fazla 癟覺lg覺nd覺. Ya da fazla hapl覺 m覺 demeliyiz?

Walk keeps going with lots of trucks. Every truck carries people dancing like crazy.

Y羹r羹y羹 dev balonlar ve onlarca kamyon eliinde s羹r羹yor. Her kamyon kasas覺nda bir s羹r羹 deli ta覺makta.

This rainbow flags are kind of symbol for gay community.

G繹kkua覺 renkleri gay topluluunun bayra覺, bir 癟eit simgesi olmu durumda.

Lot’s of weird things…

襤stemediiniz kadar gariplik.

Thousands of people dancing and walking all together.

Binlerce insan hem y羹r羹yor hem dans ediyor.

Some transexuals, some women, some men…

Transeksuel, kad覺n, erkek, hepsi var bu y羹r羹y羹te.

Trucks are never ending. More people keep coming and coming.

Kamyonlar bitmek bilmiyor yeni insanlar geldik癟e gelmeye devam ediyor…

Big bunny.

Koca tavan.

Nightmare before christmas.

Sen ne yapt覺n amca?

There was quite interesting people. This guy in right picture was making yoga in the middle of thischaosand noise.

T羹m bu kaosun ve g羹r羹lt羹n羹n i癟inde bu abi de yere oturmu yoga yap覺yordu kendi halinde.

2 days of crazy dancing. These people are not normal for sure.

2 g羹n boyunca dans edecekmi bu insanlar. Nas覺l olacak akl覺m almad覺.

You know about “Man’s Health” magazine? Here are the casts for gay’s health magazine :)

“Man’s Health” dergisi deil de “Gay’s Health” dergisi olsayd覺 bu arkadalar覺 kapak yapard覺k.

He was like jumped out from a porn movie.

Bu abi 癟ok komik danslar yapt覺 gece boyunca.

And I end Buenos Aires with this picture. Let’s see what happens in Brazil. Cheers!

Ve Buenos Aires’i bu fotorafla bitiriyorum. :) Bakal覺m Brezilya’da neler olacak.

San Telmo in a bright sunday

Yes I already posted about San Telmo. But I went there on Saturday and I didn’t know that this place becomes a bazaar street on Sundays. So here is San Telmo for the second time :)

Daha 繹nce San Telmo hakk覺nda yazm覺t覺m biliyorum ama Pazar g羹nleri buran覺n c覺v覺l c覺v覺l bir pazara d繹n羹t羹羹n羹 bilmiyordum. 襤te bir pazar San Telmo pazar覺.

You can have a city tour with these old Citroens.

Eski Citroenlerle ehir turu yapabiliyorsunuz.

San Telmo is much more colorful on Sundays. Keep this in mind if you move to Buenos Aires one day.

Bir g羹n Buenos Aires’e gelirseniz mutlaka San Telmo’yu ziyaret edin. G羹nlerden pazar olsun.

Just an entrance of a shop.

Bir d羹kkan girii.

Graffiti is good.

Graffiti cand覺r.

Handcrafted stuff. I can’t buy anything because of space issues but if you come to Buenos Aires as a tourist. Come with an emptyluggage.

El yap覺m覺 bir ton eya var burada. Baz覺lar覺 癟ok g羹zel. Ben hi癟 bir ey alam覺yorum tabi hem para hem de yer s覺k覺nt覺s覺ndan dolay覺. Ama bir g羹n buraya turist olarak gelirseniz 癟antan覺z bo olsun.

Retro cameras. Most of them still working like new.

Bu eski kameralar覺n bir 癟ou hala iler vaziyette.

San Telmo is full of people

襤nsan dolu San Telmo.

Singing and dancing on the streets…

M羹zik gruplar覺n覺n sokaklarda canl覺 m羹zik yapmas覺 ve insanlar覺n etraf覺nda oluturduklar覺 o 癟ember, alk覺lar ba覺r覺lar falan. Hepsi g羹zellik kat覺yor bu ehre.

Furia World

Furia. This is where I worked in Argentina for 2 weeks. A local agency with big international clients and remarkable portfolio.

Arjantin’de 2 hafta 癟al覺t覺覺m ajanstan g繹r羹nt羹ler. 襤te Furia.

2 minutes of Buenos Aires

Here is a video I edited for my 2 weeks in Buenos Aires.

2 dakikal覺k Buenos Aires videosu. Benimle gelin.

The man with the red pancho

This is a photo I took when I was having my dinner at the second floor of a restaurant. Then when I uploaded the pictures to my computer, I recognized something interesting..

Ge癟en gece bir restoran覺n ikinci kat覺nda yemek yerken 癟ektim bu fotoraf覺. Eve gelip o g羹n 癟ektiim fotoraflar覺 bilgisayara aktard覺覺mda ise bu garip olay覺 farkettim.

I wanted to have a pancho before I left Argentina. And here I got it :) I seached for the best price long long days though. But it worths it.

Savulun dostlar art覺k benim de bir pan癟om var.

Argentina style shopping mall

This is a shopping mall in Florida street.

Florida soka覺nda bir al覺veri merkezi.

It’s very small comparing to ones we have in Istanbul.

襤stanbul’dakilere k覺yasla k羹癟羹k burada al覺veri merkezleri. Hele Dubai’de g繹rd羹klerimden sonra buras覺 market gibi kal覺yor diyebilirim.

Ok it’s small but maybe the most beautiful looking shopping mall I have ever seen.

K羹癟羹k ama belki de g繹rd羹羹m en g羹zel al覺veri merkezi.

There is also an art gallery at the upper floor.

st kat覺nda da k羹癟羹k bir sanat galerisi bar覺nd覺ran bu al覺veri merkezi belki arad覺覺n覺z her eyi bulaca覺n覺z bir yer deil ama 繹yle ge癟erken bir dolamak i癟in g羹zel bir yer.

Streets of Buenos Aires

City Center sparkling in the night.

ehrin merkezi geceleri 覺覺l 覺覺l.

This is one of the biggest churches in Buenos Aires.

Buenos Aires’deki en b羹y羹k kiliselerden biri bu.

MyBrazilianhousemate Emir is a musical conductor here.

Brezilyal覺 ev arkada覺m Emir burada koro efi.

Buenos Aires has European style architecture. And most of the buildings give you the feeling that you are walking somewhere in Europe.

Buenos Aires’de y羹r羹rken 癟ou zaman kendinizi Avrupa’da bir yerlerde hissediyorsunuz.

Subway is not so well developed here. Like Istanbul it’s there but you can’t use it to go to everywhere.

Metro 襤stanbul’daki gibi her yere gitmenize izin vermiyor.

Traffic is mostly relaxed compared to the other big cities around the world.

Dier b羹y羹k ehirlere k覺yasla Buenos Aires’de trafik gayet ak覺c覺.

Gifts from Turkey found their new owners.

T羹rkiye’den gelen hediyelik eyalar sahiplerine kavumaya devam ediyor.

Evil eye bead will protect your house from the evil eyes:)

Nazar boncuu evinizi nazardan, kem g繹zlerden koruyacak arkadalar.

Museum: Congreso

Welcome to the Congreso museum.Plentyofgovernmentstuff with a lot of history here. You see a very old type writer machine from very old days. It’s a giant complicated thing with lots of arms and mechanical disks. Making a lot of noise when you work on it :)

Buras覺 da Congreso mez羹si. Kongre ile ilgili t羹m tarihi bilgiye buradan ulaabiliyorsunuz. Sa fotorafta o g羹nlerden kalma ve hala 癟al覺an bir daktilo g繹rmektesiniz. M羹thi b羹y羹k ve komplike olan bu alet 癟al覺覺rken bir o kadar da g羹r羹lt羹 癟覺kar覺yor.

Like most of the cultural activities in Buenos Aires you can also visit here after 22:00 pm for free.

ou k羹lt羹rel aktivite gibi akam saat 10:00′dan sonra buray覺 da 羹cretsiz gezebilirsiniz.

Beautiful library will take you 50 years back with it’s amazing ambiance.

Burada bulunan k羹t羹phane insan覺 50 y覺l geriye 覺覺nl覺yor.

Congress room.

Kongre odas覺.

This girl was the most beautiful thing in the museum. She was our guide and telling us everything in Spanish. So I didn’t understand a thing but I don’t care. I can listen her forever that way.

M羹zede k覺lavuzumuz bu k覺zd覺, kendisi her eyi 襤spanyolca anlatt覺覺 i癟in hi癟bir ey anlamad覺m. Bu y羹zden mi bilmiyorum ama m羹zedeki en g羹zel ey bence oydu.

Tango is the life in Caminito

This is the port of Buenos Aires.

Buras覺 Buenos Aires liman覺.

The Port of Buenos Aires handles around 11 million metric tons of cargo annually.

Buenos Aires liman覺 y覺ll覺k olarak 11 milyon ton kargo transferi yapmaktad覺r.

It’s a also a very touristic area and a good option for a nice walk.

Ayr覺ca son y覺llarda turistik bir yer haline de gelen liman deniz kenar覺nda bir 癟ok g羹zel kafeye ev sahiplii de yapmaktad覺r. Y羹r羹y羹 i癟in 繹zellikle tavsiye ederim.

And this is one of the must see places of Buenos Aires. It’s named as “Caminito”

Buenos Aires’e gelip “Caminito” adl覺 bu semti g繹rmeden giderseniz yanl覺 yapm覺 olursunuz dostlar.

You will see a small bazaar at the entrance of the street. Then you will face with colorful shops and buildings all around you.

Soka覺n giriinde k羹癟羹k bir pazar g繹receksiniz. Buradan k羹癟羹k hediyelik eyalar ya da el ii 羹r羹nler sat覺n alabilirsimiz. Y羹r羹meye devam ettiinizde rengarenk binalar etraf覺n覺z覺 sarmaya balayacak. 襤te o zaman Caminito’ya geldiniz demektir.

How to dance like a pro. Try this at home.

Evde deneyebilirsiniz. Profesyonel Tango dersleri “Designer on the road” arac覺l覺覺yla sizlerle.

Don’t hurry up to buy souvenirs for your loved ones here. There is a lot of shops all around the street. Don’t spend your budget in the first shop.

襤lk g繹rd羹羹n羹z yerde paralar覺 d繹kmeyin, sokakta ilerledik癟e birbirinden harika d羹kkanlarla kar覺laacaks覺n覺z.

There is a horse here. HORSE!

At var burada AT!

Some places look like film sets, but they are all real. How amazing.

Film setine benzeyen bu yerlerin hepsi ger癟ek dostlar. ok sevdim buray覺.

Dance shows, street performances, muppet shows and pantomime artists everywhere.

Dans g繹sterileri, sokak sanat癟覺lar覺, kukla g繹sterileri vepantomimcilerbu sokakta ad覺m ba覺 繹n羹n羹ze 癟覺kacak.

A pantomime artist in streets of Caminito.

Caminito sokaklar覺nda birpantomimg繹sterisi.

Me in the middle of nowhere.

Kat kar覺l覺覺m羹teahhitevermiler buray覺.

Fireman is out of duty. He is all wet because of a black cloud. He was the one whofallendown this time, but no one came to grab his hand to raise him up.

襤tfaiyeci apkay覺 b覺rak覺yor, g繹revine son veriyor 覺slanmad覺k yeri kalmay覺nca, kayd覺 d羹t羹 ve g繹revine son verdi kald覺ran覺 da olmay覺nca.

Buenos Aires football stadium’s all around is covered with these stars. They are dedicated to star players and each of them has a foot print of a player.

Buenos Aires futbol stadyumunu 癟evreleyen bu y覺ld覺zlar覺n her biri y覺ld覺z bir oyuncunun ayak izine sahip.

It’s like a photoshop tutorial. Colors colors and colors everywhere. Like a Pantone swatch.

Pantone katalou gibi mekan ger癟ekten bu Caminito.

Tango is known for being the dance of love. Nowadays it is one of the most popular dance. It was born in Argentina.

Tango i癟in ak覺n dans覺 derler. 19. y羹zy覺lda Arjantin’de doan bu dans ger癟ekten tutkunun ve ak覺n tavanda olduu bir danst覺r. Seksidir, ak doludur, y覺rt覺c覺d覺r ama bir o kadar da efkatlidir. 襤yidir bu dans. Yap覺n.

Tango sprung from the poor and underprivileged areas of the docklands of Buenos Aires. Like jazz, Tango started with the impoverished working class. The dance has its genesis in the middle of the 19th century in the south of Buenos Aires where the African and European immigrants would dance in the street and in the brothels. For this reason, Tango is a fusion of European, African and gaucho styles.

Tango 癟ok asil bir dans gibi g繹r羹nse de asl覺nda Buenos Aires’in arka sokaklar覺nda daha 癟ok fakir ve g繹癟men i癟ilerin k羹lt羹r羹nden 癟覺kagelmitir.

The tango became popular due to a shortage of women. The majority of immigrants came to Buenos Aires for economic purposes: to raise enough money to take back to their families, and thus they were mostly men. In fact, in 1914 there were 100,000 more men than women in Argentina. The only way for a man to get close to a woman was either to go to a brothel or to dance, and be a good dancer at that. It is no surprise then that tango exudes passion, desperate longing and sexual innuendo. As the famous saying goes: Tango is a vertical expression of a horizontal desire.”

Tango’nun ortaya 癟覺k覺 nedenlerinden biri de kad覺n azl覺覺yd覺. Zaman覺nda ekonomik nedenlerle g繹癟men i癟ilerin Buenos Aires’e gelmesiyle 1914 y覺l覺nda ehirde kad覺n n羹fusundan 100.000 daha fazla erkek n羹fusu olumutu. O zamanlarda bir kad覺na yaklaabilmenin iki yolu vard覺. Ya iyi tango bilecektiniz ya da kerhaneye gidecektiniz. Bununla ilgili 羹nl羹 bir s繹z 繹yle der: “Tango yatay arzular覺n dikey ifadesidir.”

The wealthy upper class Porte簽os looked down on the dance that they saw as a lowly and scandalous act. This was due to both the sexual undertones of the dance as well as the fact that tango often took place in the brothels, one of the only places of interaction between high and low class.

Buenos Aires doumlulara “Portenos” denir. Limanl覺 anlam覺na gelen bu isim burada domu 羹st kesimi simgeler. st kesimden insanlar varolardan 癟覺kagelen bu dansa bakt覺klar覺nda bunu rezillik olarak g繹rd羹ler. Bunda tangonun kerhanelerde bile yer almas覺n覺n da pay覺 vard覺. Tango yanl覺 anla覺lm覺t覺 ve dolay覺s覺yla 1953 – 1983 tarihleri aras覺nda h羹k羹met taraf覺ndan k覺s覺tlamalar getirildi. Baz覺 tango m羹zikleri yasakland覺, tango dans覺 bu y羹zden kaybolmad覺 belki ama o d繹nem b羹y羹k bir itibar kaybetti ve bir yeralt覺 dans覺 oldu.

And today Tango is a big part of Argentinian culture. Streets are full of people dancing and that brings a lot of tourist to country.

Bug羹nse Tango Arjantin k羹lt羹r羹n羹n vazge癟ilmez bir par癟as覺. Sokaklar tango yapan insanlarla dolup taarken 羹lke ise turistlerle dolup tamakta.